I am currently working on marketing Jump, and when I say working on it is a bit like a full time job. Let me outline my strategy.
From the eleven characters in my book I picked six, there was some reasoning behind my choice, as some are no longer available at the end of the book and some are not the sort of people to go around “expressing themselves” in public. For these six characters I set up accounts on Twitter, this included finding profile pictures (I didn’t use photographs of people’s faces, that might have caused some issues), I also found some images for the backgrounds and headers and got them all prettified.
After the initial account details you are asked to choose people to follow, I decided not to go for anyone who might actually know me, instead I decided what sort of things each of them would like and started adding, e.g. bands, organisations and people.
So I ended up with six accounts for imaginary people who I then needed to allow to start having opinions and things to tell the world about. This was an interesting exercise because, although some of them are a little like me, e.g. similar taste in music or technology or etc., they are also quite different people. However, after writing a book about all of them I felt relatively confident that I could come up with some interesting things to say (on their behalves!).
Initially I set up the accounts and purely logged in and out of Twitter on my computer, but this soon got a bit tiring so I added each of their accounts to my phone, fine but not super easy to cope with swapping between and responding to each other’s Tweets, after all, they know each other and have worked closely together so are a pretty close group who interact a lot, although they are all starting to build up their own group of followers.
Now though, I have settled on using TweetDeck, which is a fantastic little program you can install on your desktop computer, then add Twitter accounts and receive, compose and respond to Tweets. My favourite thing though is a function I am just trying out, its possible to schedule your messages to be sent at a later time and/or date. So far today I have found a number of different things of interest which I have written Tweets about and marked for sending between about five PM tonight and half three tomorrow morning. This is very useful when your characters live in a completely different time zone and part of the world, as mine do!
Anyway, my plan is to get these six people interacting with a bunch of (probably, you can never quite tell) real humans, then slowly leak out bits of the story, eventually admitting that they are actually characters from a book and trying to appeal to their followers to buy their story.
I have no idea if this will work, but its quite a lot of fun pretending to be an attractive thirty-something woman with an interest in shoes, or a multilingual translator, or a guy who built a time machine.
If you like you can try to find and follow them, but I’m not giving you any sort of hints so you’ll just have to seek them out for yourselves!